John W. Schouten, Ph.D.
Associate Professor of Marketing
Pamplin School of Business Administration
University of Portland
|
Diane M. Martin
Associate Professor of Marketing
Pamplin School of Business Administration
University of Portland
|
|
MAJOR RESEARCH INTERESTS
Consumer ethnography; consumer self-concept and role transitions; brand communities and consumer sub-cultures; hyperorganization; positioning strategies for goods and services
Co-founder and Principal, Ethos Market Research, 1993-Present; clients include:
• Harley-Davidson, Inc.
• Nissan
• Toyota
• Chrysler (Chrysler and Jeep divisions)
• Isuzu
• General Motors (Cadillac and Saturn divisions)
• Yamaha (New Business Development division)
|
Diane Martin is an Associate Professor of Marketing at the University of Portland’s Pamplin School of Business. She completed her Ph.D. at the University of Utah in 2001. Her research interests include communication and organizing of the marketplace, gendered consumer behavior, subcultures of consumption and entrepreneurial marketing. Her recent publications include articles in the journals Consumption, Markets and Culture, Southern Communication Journal, Journal of Applied Communication Research, and the Journal of Business Ethics. She has also published chapters and papers in edited volumes and referred conference proceedings. Dr. Martin has won numerous top paper awards and research grants and is a Pamplin Fellow for 2005-2007.
|